NewsWhip Media was launched in November 2010 by Limerick-born lawyer and entrepreneur Paul Quigley. NewsWhip was one of four “News 2.0” news sites - web-only start-ups, rather than newspaper offshoots - to emerge in the Irish market last year. As the way in which people consume news is rapidly moving from the traditional newspaper model of the daily reporting of facts to an on-line, technology-enabled two-way conversation, a proliferation of “News 2.0” news sites has sprung up internationally, such as the Huffington Post in the US and Rue89.com in France.
